Revelation of Miss White
Following the success of NOCTURN’s innovative Facebook mystery ‘dareyouwatch’, John Darvell creates a disturbing new adventure, featuring a terribly proper English lady whose dreams begin to crack on her Facebook profile.
Miss Jessica White has a secret. By day, she’s a calm and collected member of her village community who loves to chat. In the evenings, though, she gets somewhat cranky. She hasn't been sleeping well. And she’s been having the strangest of dreams.
In an elegantly disturbing tale hosted on Facebook, online viewers could follow and correspond directly with Miss White, portrayed by company dancer Harriet Waghorn, over a three week period before her story reached a climatic conclusion.
With over 19,000 Likes, video views and an international following, the project was specifically designed to test viewing habits, our understanding of online video, and advertising. Behind the scenes, we were monitoring structured experiments in how we promote each video and the page itself.
NOCTURN are happy to present their findings to other Arts organisations, for more information please contact firstname.lastname@example.org.
Supported by Arts Council England, Corn Exchange & New Greenham Arts and Cornerstone.